When business owners have to select a vendor for their business, they tend to consider multiple factors and spend enough time researching and comparing options. But when it comes to choosing a printing company for your business cards, pamphlets, letterheads, banners, or other marketing materials, people often compare 1-2 options and select one for their company. Like any other vendor or supplier for your business, the right digital or offset printing company can make all the difference. Thus, make sure that you consider these factors while choosing a printing company for your business essentials.
This is the most important thing to look for. Don’t choose a printing company, whether digital or offset printing, without looking at their past work. Ultimately, the quality of work will impact your brand’s image as well. So, ask the company to share its portfolio or some of their best samples. You can view product samples on their website, but an even better option is to go in and physically observe samples. See the kind of designing they did for their past clients. Pay attention to the material they used. Was it good or poor quality? You can also see if the designs are similar to each other or the company has a variety of work to offer. Based on these considerations, you can move ahead with the company or stop right there.
You must look for a company that specializes in printing things that you are looking for. Depending on the print company, they could print a range of products from business cards, flyers, and booklets to newsletters, stickers, and magnets. Not only this but they may be limited to specific quantities of materials only. They may not have the paper you want, or they may not be able to provide you with the turnaround that you need. If you are looking for a company to print calendars for your business, make sure that the options you are considering deals in calendar printing. Likewise, if you are looking for one million pieces of calendars, see to it that the company is capable of printing in such large quantities.
It’s always a good idea to work with a company that has been in the market for a very long time. Companies established decades ago will be familiar with the industry and have a certain level of expertise and perfection in their work. Take a look at the “About Us” or “Who We Are” sections on the websites of companies you have shortlisted. These sections should give you information on their background and their company missions and objectives. Look for a print company that has been in business for a significant amount of time.
However, there’s another side to this. Today, several newly established companies also offer quality work and customer support. So, the best way to choose out of several digital or offset printing companies is to research the options, look at their past work, read the reviews and testimonials they received from their clients, and go with your instincts then.
Although you may not know this, the technology and equipment that companies use for printing also matters. If a printing company is investing in the latest and leading print technology, this is also an indication that your product will have a higher quality finish. Having modern and technically advanced digital printing presses provides unmatched clarity, precision, and quality consistency. You can ask the companies you are considering to tell you which machines and tools they use for printing. For instance, Xerox Nuvera 120, Xerox Nuvera 144, Xerox Color Press 800, Xerox Versant 2100, Roland VersaWorks Large Format Printer, HP DesignJets are some of the latest machines that you must look for if you opt for digital printing.
Knowing how much customer service you’ll receive from your printing company is important because not all printers have the same comprehensive level of service to provide. If their website has a chatbot, use it and see how easily accessible the company representative is. You can even email the companies you are considering and see how quickly they respond. Find out if there’s a manager or a representative who will be in touch with you for your work. If yes, find out how easily available the person is. Can you reach them in one phone call? Or do you need to keep trying to reach them? You must opt for a company who will be available if you have any queries or need help.
Let’s come to one of the major aspects of selecting a printing company. Comparing costs between companies is a vital aspect, as it saves you from unnecessary expenses. There are plenty of printers that are competitively priced and offer high-quality end-product as well as customer service. So, don’t be under the impression that the more money you spend, the better the product you will receive. That’s not the case with printing companies. So, compare the pricing structure of companies based on the quantity you wish to get printed. Get an estimate from companies for the things you want to get printed.
You can find all these requirements met at College Copy Shop. We excel in business cards, letterheads, cheques, brochures, postcards, greeting cards, banners, decals, and much more at affordable prices. Call us on 780-423-1458 to get your digital or offset printing estimate.