Print media has always been a viable option for advertising and conveyance of information for industries. Although the immense use of online media has made it easier for most of the businesses, printed information on paper still has more chances of catching people’s eyes than online media. The mainstream advertising through brochures, flyers and posters make more impact than online social media. Print media gives returns on investment, but many times the printing process can get hampered because of incorrect selection of ink or paper. All the different kinds of print ad media, like brochures, handouts and flyers, have a different size than each other because the visibility of the paper depends on the characteristic of the printed media. Brochures, for example, will have smaller papers utilized while flyers will have a bigger paper as they require more visibility from afar.
Choice of paper in printing is something that has to be taken care of before starting the printing process. The paper that you choose must be chosen while considering certain things, like the print size of the document, the compatibility of the paper with the printing press that you use, and the general quality of paper which can hold the ink properly. Here are some size variations of printing papers for different tasks and variable print media.
Generally, people cannot tell apart from one size of paper from another in a specific section. For example, one might not easily be able to understand all the A size papers from one another. People mostly have just heard of the A4 size printing or the letter size printing papers. Apart from those, there are A5 and tabloid papers that are totally different from the ordinary papers that are used for academic purposes.
Internationally there are two generalized systems of printing papers in use, namely the International Standards Organisation (ISO) paper system or the North American paper system. The international standard or ISO 216 standard for printing papers is being used internationally. The shape of the paper is based on the aspect ratio of the square root of two, which means one side of the square and the diagonal. Georg Christoph Lichtenberg, a German scientist, came up with the idea of this shape of paper for printing. Dr. Walter Porstmann brought this idea to light in the year 1922, and the paper size was used for all the operational printing in world war II. This standard was the DIN 476. Today the same size of paper is being used worldwide under the international standards (ISO 216).
America and Canada have their own North American system for printing papers. Both the countries being close cousins use the letter size (8.5×11 in) and for legal documents, the legal-size paper (8.5×14 in). The paper sizes in the North American system begin with ANSI. The American National Standards Institute had adopted in 1995, the ANSI/ASME Y14.1. The sizes of these papers are still based on the conventional paper even though they follow the ANSI standard.
A very significant character of all the ISO 216 papers is that they all have an aspect ratio of the square root of two (1:4142). This makes it possible to transfer the print on other ISO formats with easy reduction or increase in size and substance. The ISO paper standards have given the world the most famous series of printing papers, the A-series. You would already know this series because more than half of the population that has anything to do with printing uses the A4 size paper for the printing of catalogues, letters, big flyers, small posters and magazines. The whole series starts with an A and a number at the back that determines the size. The bigger the number is of the paper size, the smaller it is. The A-series has made developments with the A0 paper as their base idea. The A0 paper uses a size of 841×1189 mm, which is perfect for window displays, commonly sized posters, notices and art displays. Calculation of the papers smaller to the A0 size is not a mathematical formula or physics theory. Since the aspect ratio of all sizes on the A series is 1:4142, it is not difficult to determine the size of the other papers. When you fold the A0 paper in half with the crease parallel to the shortest flaps, you get the size 594×841 mm which is the A1 paper. You can also recognize the A0 from the A1 as the height of A1 is equal to the width of A0. The A3 paper is used by printing companies for presentation, charts, posters and plans.
When it comes to different types of printing, the A series is not the only group of papers that are used by the public. The ISO 216 standard also has B and C paper sizes though the C papers are larger than all its predecessors and are widely used for making envelopes. The B series is calculated in size by taking the geometric mean of two successive A-series paper. For example, the B5 paper is bigger than A5 but smaller than A4. The B series is readily used for printing posters, and the B5 is a common choice for book printing.
Apart from common ISO standard papers for printing, you can be using papers with specified textures for special printing tasks. Matte papers, for example, have a white matte coating over them to help the ink from the printer dry up faster while the glossy papers are used to print images and photographs. To get info on the best paper for your advertisement printing, contact College Copy Shop.