What are the Common Types of Brochures and Flyers

Stationery Branding
6 Stationery Branding List for Your Business
December 14, 2018
High Quality Large Format Printing
4 Tips for High Quality Large Format Printing
January 4, 2019
Brochures and Flyers

Brochures and flyers are popularly used to send subtle messages to customers about your company. They can give a lot of information to the readers about your company’s products or services with more visuals and less text. A good quality graphic design can convert viewers or readers into prospective leads. Brochures and flyers are easy to distribute, holds a lot of information with visual illustrations, not too much text to read which engages readers as well. According to Scholarworks, 34% people students think printed brochures and flyers are more visually appealing than email flyers. Therefore, invest in good quality graphic designs for your brochures and flyers to build your customer’s trust in your brand.

Creating attractive graphic designs may be a graphic designer’s expertise but choosing what kind of brochure or flyer to print for your brand is entirely your choice. Here’s a list of some popular brochure and flyer styles and types used by many companies to promote their brand.

According to Format and Layout

These common types of brochures and flyers are categorized according to their print and fold format along with their panel layout size.


1. Gate-Fold

These brochures are used quite seldom because they are a little expensive than the traditional brochure graphic designs. Hence, they are mostly printed for high-end marketing purposes. The inward fold of this brochure makes it compact and easy to carry around. The brochure’s eight-panel structure provides more space for graphic designs, illustrations, information, and images of the product or service of your brand in detail.

2. Bi-Fold

This is the most commonly used brochure type among companies. A bi-folded brochure is created by folding the brochure into two equal halves. In this fold, the brochure has four panels to display information- the front cover, back cover along with two internal panels. This brochure is easy to hold like a book and skim through information. A booklet is an advanced version of the bi-fold brochure where there are multiple pages added to the brochure making it appear more like a mini magazine. This kind of brochure is excellent for companies that want to advertise multiple products. It can also be used as restaurant menus.

3. Tri-Fold

This brochure is exactly what the name suggests. It consists of three folded panels that provide enough space to display information. It can be folded in many ways to optimize its functionality. Horizontal folds for wider but shorter panels. Vertical folds for narrower but taller panels. Such folds make the 6-panelled brochure a compact one, making it easier to read it and carry along.

4. Z-Fold

This brochure is folded into a distinct zigzag ‘Z’ shape. The Z-fold brochure is commonly used when the information is image-heavy. The brochure has six panels in total giving plenty of room to display image-centric graphic designs that can spill-over from one panel to the other. This brochure is best used for large graphs, maps, food menus, product details, or any image-heavy design. The more advanced version of this brochure with more zigzag folds is called an accordion fold brochure.


1. Handbill

Handbills are similar to leaflets but with very little text printed on them. They are printed on ordinary paper, ideal for mass distribution along with newspapers. The purpose of handbills is mainly awareness. It can be for an upcoming sale in a brand shop, a new movie release, a discount coupon, new event openings, etc.

2. Poster

A poster is a flyer printed with graphic designs that display information, infographics, images, etc. The poster is specifically designed to be attached to a wall or on any vertical surface. Posters need to have captivating graphic designs for passers-by to receive the information with just a glance. Posters are frequently used as advertisements or promotions for events, concerts, films, etc.

3. Pamphlet

Pamphlets or leaflets are loose sheets that are preferred for mass distribution. Usually, these are printed on regular quality paper, making them easy to distribute to as many individuals as possible. For brand awareness, these flyers are excellent and the cheapest to advertise.

According to the Intended Use

These common types of brochures and flyers are categorized according to its usage or intent required by the company or brand.

1. Response

Response brochures and flyers are intended to answer customer’s FAQs, inquiries, and details of the brand. These are appropriate for in-shop marketing to those who have already shown interest in the products but haven’t converted into consumers. These customers just look for additional information about the product or service to confirm their purchase decision. Hence, the aim of these brochures and flyers is sales-oriented instead of customer attraction.

2. Check Out

Check out brochures are counter brochures that can attract first-time customers. Keeping this brochure on countertops of a retail store makes people pick one and learn more about the products and services that the store offers. The front page of the check out brochure needs to have an attractive graphic design or an image to catch the attention of customers, or else it will remain unnoticed.

3. Direct Mail

When your potential customers need to know more about new products or additional features of a company, or a new store opening somewhere, a direct mail brochure is sent that contains a marketing letter and a sample brochure of the product’s information and company details.

All in all, captivating graphic designs and good quality printing of brochures and flyers creates a brand image among people who receive the brochures and flyers. For your company’s brochure and flyer design, get in touch with our graphic designs team to create attractive brochures that will attract customers and increase sales.

Comments are closed.